Introduction to Digital Marketing Strategies
Learn how to develop a comprehensive digital marketing strategy with this course. Perfect for marketing professionals, entrepreneurs, and business owners. Get the best return on your marketing investment. #DigitalMarketing #StrategyCourse
What you’ll learn
- How to create a Digital Marketing Strategy
- Overview of Digital Marketing Strategy
- Explaining the Buyer’s Journey
- How to use digital research
- Content creation ideas
- Website design elements
- Search Engine Optimization (SEO) basics
- Must know paid advertising strategy
- How to plan your Social Media
- Mobile and the Omni-Channel Approach
- QR code uses in marketing today
- Aligning digital marketing with business goals
- Key Performance Indicators (KPIs) and Digital Marketing Metrics
- Using analytics in digital marketing
- Tour of Google Analytics, Facebook and Email analytics
- How to integrate your digital marketing initiatives
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You’ve landed on a course that is intended to help learners get a look behind the curtain of digital marketing for some of its inner workings. There are 12 modules with a recording and handout to understand how the intricate pieces fit together to create a strategy for digital marketing in today’s world.
It’s a great overview for business owners and marketing managers who want to understand how to develop a digital marketing strategy. Students of marketing will appreciate the digital components that tie the buyer’s journey to specific tactics with associated measurables to achieve success. This course is not like any other course as it works to help you understand how all the pieces of digital marketing components fit together to create an integrated, seamless approach.
This is course is approximately two hours. Students are encouraged to review the content of the course to get a better understanding of the core concepts. Then work through each module with the resource provided to take notes and apply the learning to a digital marketing strategy. At the end of each module is a short multiple choice quiz. At the end of the course, you will receive a certificate of accomplishment.
Lead by an industry expert with fifteen plus years in the industry, this course is used by professionals and business owners to optimize their digital marketing to get the best return on their marketing dollar investment.
Who this course is for:
- Previous or current marketing students looking to up their game
- Marketing professionals who want to get a broader overview of the digital marketing landscape
- Entrepreneurs launching a new concept or overseeing a marketing team
- Business owners that want to know how to get the best return on their marketing investment
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