Introduction to Public Relations | Free Online Course
In this free online course, learn about the basic functions and concepts of Public Relations that are essential for maintaining relationships with the public.
Public Relations can essentially be described as the art of maintaining better relations between the public and organizations. This free online course will explain where this important function fits in organizations’ marketing and communications strategies. We will provide you with a comprehensive view its various theoretical models and the fundamental approaches. By the end of this three-hour course, you will have a solid understanding of PR.
What You Will Learn In This Free Course
Public Relations and Its Importance
In this module, you will learn about Public Relations (PR), its types, its scope, and various functions of PR in an organization. Also, you will recognize the importance of PR in an organization through a case study.
Models and Approaches to Public Relations
In this module, you will be introduced to the historical development of Public Relations in terms of both traditional and modern. It also gives you a clear understanding of the unique management functions of Public Relations, its sub-functions, and the Structure of an organization.
Public Relations: Organizational Effectiveness and Factors
In this module, you will explore the factors that are essential for organizational effectiveness and for excellent Public Relations. It pictures the value of Public Relation and the role of culture in an organization.
Course assessment
User Reviews
Be the first to review “Introduction to Public Relations | Free Online Course”
You must be logged in to post a review.
There are no reviews yet.