Introduction to Social Media for Creative Entrepreneurs

An important part of freelance creative work is perfecting your personal brand, which, in today’s tech-driven world, requires paying special attention to your social media presence. No one knows this better than Pamela Barrón, photographer and entrepreneur with more than 20 years of experience in the creative sector, who managed to quickly position and grow her business by leveraging top digital tools and platforms.

In this online course, she teaches you how to build your brand on social media to attract new clients and position your creative profile. Learn to develop efficient strategies for Facebook, Instagram, and even WhatsApp to promote your work, drive sales, and grow your business.

Begin the course by getting to know Pamela, who tells you about her career, her influences, and how she got to where she is today. Continue with an introduction to social media. Pamela gives you a brief history of Facebook and some business tips to get the most out of this platform as a sales channel despite its constantly changing algorithm.

Discover the difference between a personal Facebook profile and a business page, as well as how to use the latter to promote your creative work.

Pamela then shows you her own business page to help you understand the inner workings and create a positioning strategy for your brand. She also explains how to read metrics to measure your reach, as well as how to schedule posts and when’s the best time to engage with your audience.

Next, learn everything you need to know about managing your Facebook page, from admin roles and privacy to options for blocking users and comments.

Move on to content, looking at the key differences between organic and paid, and explore the potential of using videos to make yourself stand out from your competitors.