Introduction to Social Media Strategy – Learn Social Media Online

Who is the course for?

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

What topics will you cover?

Week 1

Why is social media engagement important?

Creating a customer-centric social media strategy

Exemplary brands in social media

Week 2

Setting objectives and KPIs

Choosing the right metrics to measure success

Using the SMART Objective Framework

Week 3

Social media listening

How to build a social listening strategy

Components of a social listening strategy

Tools for social listening

Week 4

Developing a social media strategy

Developing a social media channel strategy

Developing a social media campaign strategy