Introduction to Social Media Strategy – Learn Social Media Online

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Language

Level

Beginner

Certificate

Paid

Access

Free

Last updated on March 1, 2024 7:42 pm

On this social media strategy course, you’ll learn about the importance of social engagement, how to set KPIs, and how to listen on social channels.

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Who is the course for?

This digital marketing course is aimed at current or aspiring social media managers.

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

What topics will you cover?

Week 1

Why is social media engagement important?

Creating a customer-centric social media strategy

Exemplary brands in social media

Week 2

Setting objectives and KPIs

Choosing the right metrics to measure success

Using the SMART Objective Framework

Week 3

Social media listening

How to build a social listening strategy

Components of a social listening strategy

Tools for social listening

Week 4

Developing a social media strategy

Developing a social media channel strategy

Developing a social media campaign strategy

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    Introduction to Social Media Strategy – Learn Social Media Online
    Introduction to Social Media Strategy – Learn Social Media Online
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