Introduction to Social Media Strategy – Learn Social Media Online
On this social media strategy course, you’ll learn about the importance of social engagement, how to set KPIs, and how to listen on social channels.
Who is the course for?
This digital marketing course is aimed at current or aspiring social media managers.
It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.
What topics will you cover?
Why is social media engagement important?
Creating a customer-centric social media strategy
Exemplary brands in social media
Setting objectives and KPIs
Choosing the right metrics to measure success
Using the SMART Objective Framework
Social media listening
How to build a social listening strategy
Components of a social listening strategy
Tools for social listening
Developing a social media strategy
Developing a social media channel strategy
Developing a social media campaign strategy