Keyword Research with Semrush: A Step-by-Step Guide

Who is this сourse for?

This course provides an in-depth overview of Semrush’s keyword research tools and is perfect for anyone looking to gain a better understanding of how to manage keywords in a campaign, track movements in keyword positions, and get actionable insights to optimize your website.

What you’ll learn

Throughout this course, you will become familiar with five of Semrush’s core tools for conducting keyword research including, Keyword Overview, Keyword Magic Tool, Keyword Manager, Position Tracking, and our Organic Traffic Insights tool. By the end of the course, you’ll be able to create an efficient workflow for keyword strategy and optimization so you can level up your digital marketing.

Introduction

In this lesson, you’ll gain a better understanding of what keyword research is and why it’s a crucial component to your overall marketing strategy. You’ll discover how keyword research tools save a significant amount of time and allow for efficient workflows.

Keyword Overview

In this lesson, you’ll learn how to navigate the Keyword Overview tool. With this tool, you’ll be able to spot opportunities for SEO growth, get detailed specs on keyword metrics, and unveil related keywords. This intel will allow you to find the best keywords to support your goals.

Keyword Magic Tool

In this lesson, you’ll learn how to navigate the Keyword Magic tool. You’ll be able to identify related and relevant keywords that are lower competition and filter through a variety of metrics like volume, keyword difficulty, match types, and more.

Keyword Manager

In this lesson, you’ll learn how to conduct a deeper dive into keyword metrics with Keyword Manager. You’ll also discover tips and best practices that can be applied to your workflow to keep your keyword projects organized.

Position Tracking

Get to know the Position Tracking tool and how it can help improve your rankings on Google. You’ll be able to keep an eye on your website’s rankings for specific keywords and see how your keyword positions fare across your target market.

Organic Traffic Insights

In this lesson, you’ll get to know Semrush’s Organic Traffic Insights tool so you can gain a better understanding of how users are behaving on your website. You’ll be able to identify how to use traffic and analytics to drive a successful SEO campaign in the future.