Learn how to Develop Services in this free online marketing course
This marketing course teaches you how to advertize a service business by spotting potential opportunities in order to understand and satisfy consumers’ needs.
This marketing course teaches you how to conduct effective research to understand the needs of your customers and manage your brand. We go through a range of strategies and techniques for developing new services, understanding customer needs, analyzing different business environments and identifying marketing opportunities. Sign up to expand both your marketing abilities and your business.
What You Will Learn In This Free Course
Marketing a Service
This module looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at how to breakdown the market to apply to your service, and how to effectively research this market.
Understanding Service Consumers
This module looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer’s needs are looked at. The service product, and the quality of this service, are are also examined.