Learn how to Develop Services in this free online marketing course

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Certificate

Paid

Language

Level

Intermediate

Access

Free

Last updated on March 3, 2024 7:21 pm

This marketing course teaches you how to advertize a service business by spotting potential opportunities in order to understand and satisfy consumers’ needs.

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This marketing course teaches you how to conduct effective research to understand the needs of your customers and manage your brand. We go through a range of strategies and techniques for developing new services, understanding customer needs, analyzing different business environments and identifying marketing opportunities. Sign up to expand both your marketing abilities and your business.

What You Will Learn In This Free Course

  • Describe the different types of serv…
  • Demonstrate how to conduct a SWOT an…
  • Explain how to analyze new business …
  • Discuss the different ?bases? of seg…
  • Describe the different types of services marketing processes
  • Demonstrate how to conduct a SWOT analysis of a company
  • Explain how to analyze new business opportunities
  • Discuss the different ?bases? of segmentation
  • Describe the six stages in which customers purchase and consume services
  • Lay out the nine stages of new service development
  • Outline the eight established supplementary services
  • Discuss service quality in relation to customer expectations
  • Identify the five service gaps in the ?Gap? model of service quality
  • Marketing a Service

    This module looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at how to breakdown the market to apply to your service, and how to effectively research this market.

    Understanding Service Consumers

    This module looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer’s needs are looked at. The service product, and the quality of this service, are are also examined.

    Course assessment

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      Learn how to Develop Services in this free online marketing course
      Learn how to Develop Services in this free online marketing course
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