Learn to A/B test like a professional
Learn how to run effective A/B tests that increase website profitability. This course covers planning, implementing, and understanding results. Suitable for beginners and experienced marketers. Ideal for SME owners and marketers looking to boost sales.
What you’ll learn
- How to run effective A/B tests that increase a website’s profitability. From planning and preparation, through to implementing experiments and understanding the results.
By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.
A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process – like setting and measuring goals, gathering insights and creating problem statements and hypotheses.
In this course I take you through the entire A/B testing process, incorporating:
Setting a baseline and goals;
Gathering insights;
What the different types of experiment are;
What you should do before, during and after running an A/B test
Documenting your experiments.
The course is suitable for both beginners and people with digital marketing experience.
It’s ideal if:
You want to start running A/B tests but don’t know where to start.
You already work in marketing and want to expand your knowledge.
You run a small or medium-sized business and want to increase your sales.
Who this course is for:
- SME owners and marketers
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