Managerial Economics | Market & Consumer Behaviour

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Certificate

Paid

Language

Level

Intermediate

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Free

Last updated on June 16, 2026 6:14 am

Understanding the law of supply and demand – and how it contributes to consumer and market equilibrium – is central to this free managerial economics course.

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This free online course introduces you to the law of supply and demand, and analyses consumer preference in the marketplace. You will learn about the various factors affecting that law and market equilibrium. You will also explore the indifference curve and learn how to use consumers? income to write the budget line before analyzing how the consumer reaches equilibrium.

What You Will Learn In This Free Course

  • Define the concept of ‘demand’…
  • Explain the different exceptions to …
  • Discuss the law of supply…
  • List the various factors influencing…
  • Define the concept of ‘demand’
  • Explain the different exceptions to the law of demand
  • Discuss the law of supply
  • List the various factors influencing supply
  • Explain market equilibrium and disequilibrium situations
  • Distinguish between the different types of elasticity
  • Define ‘consumer theory’
  • Explain the concept of ‘marginal utility’
  • Describe consumer equilibrium
  • Compute various types of elasticity
  • List factors influencing the elasticity of supply
  • Explain the effects of the government policy on the price and the quantity
  • Supply and Demand

    In this module, you will learn about the law of demand. The exceptions to the law of demand, notably Giffen goods, will be addressed. You will also learn about the law of supply and the various factors influencing supply.

    Consumer Behaviour

    In this module, you will learn how consumer preference is described through indifference curves and the marginal rate of substitution. You will also learn about the budget line. How the consumer reaches the equilibrium will be highlighted.

    Course assessment

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      Managerial Economics | Market & Consumer Behaviour
      Managerial Economics | Market & Consumer Behaviour
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