Market Basket Analysis for Marketing
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Perform market basket analysis on The Bread Basket dataset, a bakery in Edinburgh. Analyze customer transactions to identify popular product combinations.
At a Glance
This lab is dedicated to performing the market basket analysis based on the dataset which belongs to “The Bread Basket”, a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.
All modern companies, including online stores, analyze customer transactions and use them to form a market basket. This is a set of popular products that are bought together.
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