Market Demand, Branding and Communications
Learn the basics of products and pricing through understanding market demand and pricing strategies. Also, master branding and effective communications.
How does the prevailing market demand influence the products that are sold and their prices? What are the different pricing strategies available to marketers and how can strong branding be built up with effective communications? This free online course covers the fundamentals of product selection, pricing models, branding and corporate communications.
What You Will Learn In This Free Course
Products and Pricing
This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products.
Branding and Communication
This module talks about different elements of a business’s brand, what it means to have a strong brand and the different channels which communicate these elements. This module also touches on aspects of advertising and marketing channels.
Course assessment
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