Marketing communications as a strategic function
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Learn the strategic importance of marketing communications in a competitive environment with this free course. Understand how it defines an organization’s relationship with customers and its long-term impact. Discover communication models as predictive guides, while recognizing the autonomy and unpredictability of consumers. Start learning now!
Marketing communications help to define an organisation’s relationship with its customers. This free course, Marketing communications as a strategic function, emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers.
Course learning outcomes
After studying this course, you should be able to:
Demonstrate an understanding of the strategic importance of communications in a competitive environment.
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