Marketing Management in Indian Context
What you’ll learn
- Core Concepts of Marketing
- Market Analysis and Market Research
- Stages of Product Life Cycle and importance
- Concepts of Market Segmentation and basis of Market Segmentation
- Pricing Strategies
- Sales Promotion and Advertising Strategies
- Marketing Control
Marketing Management in Indian Context
Mastering Marketing Strategies giving examples in Indian context
This course provides an in-depth exploration of the principles and practices of marketing management. Students will gain a comprehensive understanding of how to analyze, plan, and implement marketing strategies in a dynamic business environment. Key topics include market research, consumer behavior, product development, branding, pricing strategies, distribution channels, sales promotional advertising, Marketing control and Marketing Audit.
The course emphasizes the importance of creating customer value and sustaining competitive advantage through strategic marketing decisions. Through case studies, interactive discussions, and practical projects, students will learn to apply theoretical concepts to real-world scenarios. Additionally, the course covers contemporary issues such as digital marketing, social media strategies, and ethical considerations in marketing.
By the end of the course, students will be equipped with the skills and knowledge to develop and manage effective marketing plans, understand the product life cycle, pricing strategies , market segmentation , consumer behaviour, and make data-driven decisions that align with the marketing strategies. This course is essential for anyone pursuing a course in marketing and ultimately a career in marketing
Learning Outcomes of this course
1. Understand the core concepts and principles of marketing management.
2. Analyze market opportunities and consumer behavior.
3. Develop and implement effective marketing strategies and plans.
4. Utilize market research and data analysis to inform marketing decisions.
5. Apply sales promotion marketing tools and techniques.
6. Concept of Marketing Control and Marketing Audit
Join us to master the art and concepts of marketing management and make a significant impact in your marketing career.
Who this course is for:
- The course is designed for MBA, BBA students, working professionals and all those who aspire to become professionals
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