Marketing Principles and Practice – Microcredential
Build practical marketing skills and learn to apply marketing principles to make better business decisions with The Open University’s online microcredential.
Are you eligible for this microcredential?
This is an introductory course and no previous knowledge of marketing is required. You do not require any specific experience or qualifications to enrol.
This microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work. The course material does not assume that learners are currently working. Past experiences will be just as relevant.
The course has a global focus and delivers transferable skills for diverse sectors and organisations.
Is this microcredential right for you?
This microcredential will increase your confidence in applying marketing principles to your work and using marketing concepts to solve business problems.
In particular, it will enhance the employability of:
Professionals who would like to progress to management level.
Professionals who are new to a marketing role or work in marketing but lack formal qualifications.
Senior professionals looking to develop their marketing and management skills.
Self-employed professionals looking to develop their skills and knowledge of marketing.