Master the Fundamentals of Google Ads

0
Certificate

Paid

Language

Level

Intermediate

Access

Free

Last updated on March 15, 2025 10:37 am

This free course takes beginners through the basics of Google AdWords and PPC, showing you how to set up an account, find keywords and bid for more clients.

Add your review

This free online course will help you to quickly and correctly set up a Google Ads account with the least cost in maintenance fees. The method achieves this by going over each critical element in a step by step procedure and highlights which configuration settings are irrelevant or may cost you more than its financial return. You will also learn to identify, sort and rephrase keywords that will attract the most clients to your business.

What You Will Learn In This Free Course

  • Define the terms keyword, ad group a…
  • Recognise and explain the acronyms C…
  • Set up a dynamic search campaign…
  • Select a suitable target audience…
  • Define the terms keyword, ad group and broad match
  • Recognise and explain the acronyms CTR and CPA
  • Set up a dynamic search campaign
  • Select a suitable target audience
  • Set up a remarketing display campaign
  • Identify the steps used in conversion tracking
  • Compare the advantages and disadvantages of the remarketing display campaign
  • State the importance of a standard keyword campaign
  • Select an appropriate bidding strategy
  • Explain the relevance of your ad to its landing page
  • Select a suitable campaign budget
  • Add an extension
  • Use Google Analytics
  • Select the most relevant keywords in a keyword list using Excel
  • Summarise the importance of an Adwords Editor
  • The Basics of Google Ads

    In this module, you will learn how to set up a Google Ads account quickly and add callout and location extensions. We will also introduce you to the best strategy to target the right audience through an Ads campaign.

    Conversion Tracking and Keyword Campaign

    This module will teach you how to connect to Google Analytics to monitor your conversion rate easily. We will also introduce you to Adword editor and its significance to search keywords.; Module

    Course assessment

    User Reviews

    0.0 out of 5
    0
    0
    0
    0
    0
    Write a review

    There are no reviews yet.

    Be the first to review “Master the Fundamentals of Google Ads”

    ×

      Your Email (required)

      Report this page
      Master the Fundamentals of Google Ads
      Master the Fundamentals of Google Ads
      LiveTalent.org
      Logo