Personal Branding: Work in the Creative Industry
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Learn to showcase the best of your professional profile to get closer to your dream jobs and shape the future of your career
Looking for work in the creative industry can be an uphill battle. This is where Mariano Sarmiento and Daniel Esteban come in; as coordinators at the strategic design consultancy Work!, they teach you how to overcome your fears and frustrations while paving the way to a brighter future.
In this course, learn and apply concepts from strategic design to plan a methodical and targeted approach to finding work in your field. The idea is to treat this like any other creative project, but what you’re creating is more opportunities for yourself.
Meet your teachers for the course, Daniel Esteban and Mariano Sarmiento. They tell you about their professional backgrounds, the people that inspire them, and how they’ve influenced their approach to work and life.
Begin by learning what strategic design is and how it can help you bring in more work. Once you’ve got the basics, dig into the concept of self-knowledge. Your teachers introduce you to Simon Sinek’s Golden Circle and explain how to use it to define what’s truly important for you, prompting you with questions like where you come from and how you’d like to be remembered.
Continue your inner journey by practicing some self-assessment before looking outwards and getting to know the type of people who might hire you. Then, discover the “professional match” tool and how it can help you create a relationship map to efficiently navigate your sector.
Finally, compile all the insights you’ve gleaned throughout the course and weave them into your own personal narrative. Daniel and Mariano share the secrets to building a powerful CV that showcases your skills and give you some practical advice to ensure you triumph in your next job interview.
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