PPC Fundamentals Course with Joel Bondorowsky








Get to know the basics of PPC from one of the world’s most respected advertising specialists.

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Who is this сourse for?

This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

What you’ll learn

In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising

What is Pay Per Click

Overview of PPC Platforms and Channels

What is ‘PPC Strategy’

Understanding Sales Funnels

Understanding The Decision Making Funnel

Establishing Conversions Along Your Funnel

Using Landing Pages

Setting Aside PPC Budget

Intro to Search Advertising

Search Campaign Anatomy

Search Campaign Setup

Keyword Match Types

Intro to Keyword Research

Building Keyword Lists

Adding Keywords to Ad Groups

Writing and Testing Your First Ads

Intro to PLA (Shopping) Campaigns

Setting Up Merchant Center and Your Data Feed

Launching Your Shopping Campaign

Intro to Display Advertising

Display Campaign Setup

Display Ad Formats and Creation

Display Campaign Targeting

Display Campaign Optimization

Intro to Universal App Campaigns

Setting Your Universal App Campaign

Universal App Campaign Best Practices

The Value of a Click

Multidimensional Bidding

Conversion Optimizer

Campaign Budgeting

Introduction to Multi-Channel Conversions

The Role of The Home Page

Branded Search Campaigns

An Easy SEO Win for PPC Gains

Bring Back Lost Users with Remarketing

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    PPC Fundamentals Course with Joel Bondorowsky
    PPC Fundamentals Course with Joel Bondorowsky
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