PPC Fundamentals Course with Joel Bondorowsky
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Get to know the basics of PPC from one of the world’s most respected advertising specialists.
Who is this сourse for?
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
What you’ll learn
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
What is Pay Per Click
Overview of PPC Platforms and Channels
What is ‘PPC Strategy’
Understanding Sales Funnels
Understanding The Decision Making Funnel
Establishing Conversions Along Your Funnel
Using Landing Pages
Setting Aside PPC Budget
Intro to Search Advertising
Search Campaign Anatomy
Search Campaign Setup
Keyword Match Types
Intro to Keyword Research
Building Keyword Lists
Adding Keywords to Ad Groups
Writing and Testing Your First Ads
Intro to PLA (Shopping) Campaigns
Setting Up Merchant Center and Your Data Feed
Launching Your Shopping Campaign
Intro to Display Advertising
Display Campaign Setup
Display Ad Formats and Creation
Display Campaign Targeting
Display Campaign Optimization
Intro to Universal App Campaigns
Setting Your Universal App Campaign
Universal App Campaign Best Practices
The Value of a Click
Multidimensional Bidding
Conversion Optimizer
Campaign Budgeting
Introduction to Multi-Channel Conversions
The Role of The Home Page
Branded Search Campaigns
An Easy SEO Win for PPC Gains
Bring Back Lost Users with Remarketing
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