Product Management 101: From Idea to Launch
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Learn the framework of launching a product or service onto the market and explore problem-solving techniques to help you through each stage of the process
What exactly is product management?
Product management is the lifecycle of a good or service, which starts from the ideation, development, and ends in its strategic launch into the market. Victor Niharra Fe is a product manager who has worked with international companies like Shopify and Amazon, namely developing the Kindle and Prime Video. He’s here to share his expertise to help you get started in the sector.
Meet Victor Niharra Fe, a Spanish product manager, and your teacher for this course. Learn about Victor’s background and how he got started with his product management career. He also talks about some of the most influential people that have shaped his career.
Understand what product management is and what distinguishes it from program or project management. Then, examine the various approaches and frameworks utilized by some of the most important companies in this field.
Start developing your product by first exploring the “what” and “why” of your idea. Next, see how to determine which stakeholders you need to bring it to life. Learn how to break each step of the process down into manageable pieces to help facilitate and prioritize your progress. Once you’ve developed the product, Victor shares different launch strategies based on specific situations.
Wrap up the course by learning how to measure the results after you’ve released your product into the market. As a bonus, discover how to plan future developments to anticipate market trends.
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