Product Marketing: Effective Go To Market Strategy

Welcome to Product Marketing: Effective Go-To-Market Strategy

The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.

Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.

This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.

What you’ll get from this course.

In this course, you’ll learn:

1. The 4 foundations every Product Marketer has to get right

2. How to position your product effectively

3. How to collaborate effectively with Product Managers, Marketing & Sales

4. The Product Marketer’s role in finding product-market fit

5. Using Release Scales to thrive in Agile Environments

I’ll also provide 6 ready to use Miro templates that you can apply immediately at your workplace.

Why learn Product Marketing?

The demand for “modern” Product Marketing is growing rapidly. In fact, LinkedIn ranks “Product Marketing” as one of the fastest growing careers in 7 countries such as Turkey, The Netherlands & India. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Marketing practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won’t work.

Don’t Imitate. Understand.

This course will teach you proven approaches used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you’re a Product Marketer looking to level up your product skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Designer, etc), you’re also in the right place.

What if I have questions?

I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.

So Let’s Do This! Enrol now and sharpen your product strategy skills. See you on the inside!

Who this course is for:

• Product Marketing professionals
• Product Management professionals
• Entrepreneurs and small business owners
• Operations Managers
• Designers
• People interested in transitioning to the tech industry