Product Photography for E-commerce

It is essential to have a basic knowledge of light to be able to realize its full potential and use it for your photographs. Andrés Calderón, specialist in product photography and audiovisual direction, has a great mastery of the light with which he plays creating stunning images for different media. He has worked for important brands such as Starbucks, Nestlé or L’Oréal, among others.

In this course, Andrés will teach you the basic techniques to work natural light, so that you can exalt your products within a photographic composition and take full advantage of them within an e-commerce . In addition, it will give you advice for the different stages of the production and postproduction of your photographs, learning its methodology, with which you can work in a more agile way when portraying your products, or those of your customers.

You will start by knowing Andrés, he will tell you more about his professional career, what inspires him and what his references are.

You will make your first approach to photography with natural light, seeing determining factors for the preproduction of your session with window light.

You will start by reflecting on how light strikes objects, being aware of their volume, shape or reflections.

Then, you will delve into the important characteristics of the light to be able to control it. You will learn in a theoretical and practical way, different techniques and materials to work with it. Next, you will create a checklist with everything you need for your preproduction.