Professional Pitch Development for Commercials
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Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision
Want to learn to direct amazing advertising pieces? Spoiler alert! Without a good pitch, you don’t stand a chance in such a competitive sector. Get ready to discover all you need to know alongside Bastian and Fabián Arellano, the tenacious audiovisual directors behind Monster who’ve worked for brands such as Coca-Cola, adidas, Ballantine’s, Renault, and Virgin Mobile.
Start the course by meeting your teachers, Bastian and Fabián Arellano. They tell you all about Monster, what inspires them, and how they cultivate their creative universe.
Get to know the importance of expressing your vision of a script, and learn invaluable habits and routines for developing your skills. Now see how to approach the reading of the script and discover how to take advantage of your intuition and personal perspective on a piece.
Then analyze the agency or client brief and get to work on the audiovisual treatment, analyzing what content should be included—references, narrative ideas, look, casting, locations, etc. In addition, see how design is essential to communicating your vision.
Your teachers wrap up the course by teaching you to rehearse, adjust, and present your ideas in the most important moment of this process—the pitch. They also give you some parting tips to start making a name for yourself in the advertising industry.
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