Research Methods in Tourism Studies

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Level

Beginner

Certificate

Paid

Access

Free

Last updated on July 12, 2025 5:41 am

Discover how to conduct research into the tourism industry and write your own thesis on the sector with this free online course from Nankai University.

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Who is the course for?

This course is designed for anyone interested in understanding the fundamentals of research into the tourism industry — the different kinds of approaches, how to collect data, and how to get published.

You don’t need any specific professional or academic background to take this course. But as it’s centered around tourism and hospitality, a basic understanding of tourism studies is an advantage.

The course is also useful for anyone with experience of working in travel or tourism, looking to study the sectors analytically, or anyone with general business experience wanting to improve their problem-solving skills.

What topics will you cover?

Week 1: How to Start Good Research

Week 2: Qualitative versus Quantitative Approach

Week 3: Research Design I

Week 4: Research Design II

Week 5: Emerging Issues in Tourism and Hospitality Research

Week 6: Research Ethics

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    Research Methods in Tourism Studies
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