Secrets of Naming: Methodology and Creativity
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Learn the process behind creating imaginative names for brands, which fulfill a conceptual and strategic purpose
Want to create a truly effective name that represents your brand values? Carlos Cornejo gives you the keys to the creative process used at his naming studio Secretname. They are active in 10 countries to date, with 300 projects already completed for a wide range of clients. They are also winners of a Laus Award and now have over 800 students.
In this course, learn to create names that fulfill a conceptual and strategic brief using the Secretname methodology. With Carlos as your guide, find the ideal insight to work from, capable of blossoming into a winning concept. Using the creation and writing techniques taught throughout the course, you now have the tools to come up with a name that truly expresses your brand values.
Start by hearing a little about Carlos Cornejo and his career so far. He talks about how he became a naming specialist, his biggest influences, and also gives a brief overview of the course content.
Explore the difference between a name and a brand before taking a look at a brief and beginning to envisage your project. Then collect information until you have enough to get started.
Now move on to the conceptualization phase by handpicking the appropriate insights and looking at how to transform them into concepts. Carlos shows you creation and writing techniques for letting your imagination take the reins.
Next, learn to turn your words into naming proposals and discover how to obtain the legal rights as well as how to avoid brand conflicts at a commercial level. Lastly, check the availability of the web domain and social media handles.
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