Setting Up Facebook Ads
Learn how to properly setup and implement Facebook Pixel tracking for profitable ad campaigns. Perfect for beginner digital marketers and business owners.
What you’ll learn
- Navigate Facebook Manager
- Installation of Facebook Pixel
- Understanding Funnel Overview
- Learn how to target leads
It’s a fact that – Facebook Ads can be very profitable for your business. But it’s also a way to lose a lot of money if you don’t do it right. There’s a lot of courses out there on ads but they assume you know how to setup the Facebook Pixel and implement the tracking within your funnel. There are standard events that track certain steps thru the funnel. . In short – How do you know when people visit your site, your shopping cart, and when they make a purchase? How do track when someone becomes a lead? How do you make ads to target those people? Without the proper pixel tracking in place, you would not know. This is why most people lose when it comes to paid traffic. In this simplistic, easy to understand, video training course, you will get to watch over my shoulder – step-by-step, click by click – and learn what you need to do to install your Facebook Ad Pixel tracking. If you want to learn how to setup your Facebook ad pixel tracking the right way, and you don’t know where to start, then this is the training course for you.
Topics covered:
Introduction to FB Tracking
Business Manager Setup
Create a Facebook Pixel
Standard Events Overview
Email Opt In Funnel Events
Abandoned Cart Funnel Events
Purchase Funnel Events
Lead Form Funnel
How to Test Your Pixel Is Active
Who this course is for:
- Beginner digital marketers or business owners
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