Social Change: How Can Marketing Help?
Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.
Who is the course for?
The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.
What topics will you cover?
Why isn’t education and policy sufficient for change?
How to use social marketing to deliver change for the better?
How do I co-create a program that changes behaviour?
How to design a program that meets target audience needs and wants
How can I engage people to change?
What will you achieve?
By the end of the course, you‘ll be able to…
Explain how to co-create a program with your target audience
Improve engagement with your target audience
Develop an outline for a social marketing program