Social Media Customer Interaction, Influencers, and Insights
Discover how to manage live social media campaigns. This course covers customer interaction, engaging influencers, and getting insights from analytic data.
Who is the course for?
This digital marketing course is aimed at current or aspiring social media managers.
It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.
What topics will you cover?
Week 1
Interacting with customers on social media
Staffing social media for customer service
PR disasters, recovery and contingency
Week 2
Research and identify your influencers
Engaging influencers in your marketing campaign
Measuring influencer activity
Week 3
Introduction to social media analytics and insights
Recording your social media metrics and turning them into insights
Common social media insights
Always improving your social media performance
