Social Media Management: Crisis Communications
Learn how to effectively manage social media crises and protect your company’s reputation. This course equips business owners, brand managers, and PR professionals with the necessary knowledge and skills to identify, assess, and handle social media crises. Discover the impact of social media on PR and branding, and gain insights into crisis communications strategies. With the instructor’s extensive experience in training MNCs and government officials, this course is perfect for those responsible for their organization’s social media accounts. Don’t let a crisis ruin your brand – enroll now!
What you’ll learn
- At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis
At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).
The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
Who this course is for:
- This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers
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