Social Media & Marketing – Jagdish Sheth
Discover the transformative power of digital technology on marketing. Explore how branding, packaging, distribution, and retailing are influenced. Learn about the impact on advertising, promotion, and market research. Uncover the disruptive potential of social media and user-generated content.
Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.
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