Social Media Strategy Essentials and Setting Objectives – Online Course
Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives.
Who is the course for?
People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives
What topics will you cover?
Understanding the Social Media Marketing Process
The 8-step Strategy Process
Conducting a Social Media Audit
Assessing Profile Consistency
Determining Brand Identity
Setting Social Media Objectives
What will you achieve?
By the end of the course, you‘ll be able to…
Describe the social media marketing process
Identify the vision, mission and values of your organisation
Describe the buyer stages
Identify the components of a social media audit
Explain the importance of aligning your social media marketing goals with your overall business goals
Develop a top-down marketing strategy for your business
