Sporting women in the media
Explore gender inequalities in sport through media coverage. Understand the impact of mass media on shaping perceptions about gender in sport. Challenge gender ideologies and discrimination in sport. Gain insights on contemporary issues and evidence-based understanding of gender equality in sport.
The mass media (e.g. radio, TV, internet) has become one of the most powerful institutional influences in society. This free course, Sporting women in the media, explores whether gendered inequalities exist in sport by evaluating the media coverage. The media can be highly influential in shaping perceptions about gender in sport and headlines indicative of differences in how male and female athletes are regarded in the media. In the course you’ll examine messages that the media send us about gender in sport, their potential impact and how gender ideologies can be challenged.
Course learning outcomes
After studying this course, you should be able to:
Understand the key contemporary issues surrounding gender in sport
Draw on evidence (not just statistics) to understand gender equality in sport
Understand gender discrimination in sport via traditional perceptions of masculinity and femininity.