Stakeholders in marketing and finance
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Learn how to identify and understand customers, consumers, and clients, as well as their needs and expectations in marketing and finance. This free course also explores financial stakeholders and their information needs, providing practical applications for your work context. Enhance your knowledge and skills today.
This free course, Stakeholders in marketing and finance, comprises two sections introducing the idea of customers and stakeholders for financial information. It also contains two activities in which learners are asked to relate the ideas discussed to their own work practice.
Course learning outcomes
After studying this course, you should be able to:
Understand and identify customers, consumers and clients and their needs and expectations
Apply these ideas to a work context and recognise customers, consumers and clients and their needs and expectations
Understand and identify financial stakeholders of an organisation and their information needs
Apply these ideas to a work context and recognise the organisation’s financial stakeholders and their information needs.
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