Starting your first coaching business

Lots of us enrol in coaching training or leave coach training school filled with coaching techniques we want to practice but lost when it comes to the business side of coaching.  In this course I focus on simple insight and a logical pathway for people who are great at coaching but feel lots when it comes to the business side of running a start-up.   My aim is to help you beat the odds and survive and thrive in your first year of a coaching business, setting things up for success.   In the course we look at your personal transition to running a coaching business, choices of the right business model for you and compare different styles of coaching business so you can consider what’s going to work for you, looking at the pros and cons of each.   We look at the costs and hidden costs of running a coaching business and explore the relationship between the value we offer to clients and the value clients offer back to us in return.  We then transition into looking at the customer buying journey and how to use that insight to understand and connect with the things that are important to clients and the jobs, pains and gains they are looking to resolve.   Building on that understanding we go further into how customers buy and use that insight to develop a simple sales funnel for a first year coaching business that optimises customer flow into more valuable encounters whilst allowing those who are persistent browsers to be served but without incurring major cost.   We then explore the topic of niching dispelling lots of myths around what is and is not a niche and how you can use niching to focus your energy and attention and connect with clients and then we build on niching with some simple marketing thoughts and techniques for bringing the first few clients into your funnel, remembering retention and loyalty.   And finally we look forward to the end of your first year as a coaching business with thoughts around how you can optimise your business model and options for scaling into a successful year 2

Who this course is for:

• This course is designed for people starting out on the journey of developing their own coaching business. It is suitable for people who have recently completed coach training, are in coach training now or are considering investing in coach training but want to look ahead to how to develop a viable business to repay their investment.
• It’s estimated 90% of new coach businesses fail within the first year. The course is intended to help students consider smart choices to improve their chances of making it into year 2 and beyond