State-Bank-of-India: E-COMMERCE FUNDAMENTALS

The Objective of preparing this course is to empower students with unique concepts, methods, acquisitions, and fundamentals of e-commerce business. It will also enlighten how firms gain competitive advantage in e-commerce business. Also, this course will focus on new innovative concepts, frameworks and tools that benefit both students and merchants.
This course will help in developing both intellectual and practical insight to electronic commerce enabling better understanding of the nature of electronic commerce, how it has changed the existing business models, and its likely impact in the future. This course will also help present and future stakeholders in e-commerce business to develop strategies, to find place in marketspace in the competitive market of the present-day scenario. The course has been organized around the decision-making process for formulating the e-commerce business strategy and use new business models to guide the consumer’s journey to serve consumer’s aspirations.