Storytelling In Business

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Certificate

Paid

Language

Level

Intermediate

Last updated on April 6, 2025 12:33 pm

Learn the power of storytelling in business and how it can enhance your presentations, connect with customers, and inspire your team. Join renowned storyteller Andy Offutt Irwin and leadership expert Kelly Vandever as they guide you through the art of strategic storytelling and provide practical tips for capturing and sharing business stories. This course is perfect for business professionals looking to improve their communication skills and make a lasting impact.

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What you’ll learn

  • Describe the benefits of using Storytelling in Business
  • Identify four or more places where Storytelling can be used in Business
  • Explain the use of the Personal Story Generator to capture stories
  • Describe the four basic elements of the Hero’s Journey
  • Discuss various methods to collect business stories

Use the power of stories to connect with your team and your customers!

Storytelling is a powerful tool you can use to improve presentations, share a vision, sell products, and connect with customers and colleagues. Join national award-winning storyteller, Andy Offutt Irwin, and leadership expert, Kelly Vandever, as they show you how to create, organize, and use stories to heighten your interactions with co-workers and customers.

Topics covered include:

  • Learning why storytelling matters

  • Learning where to use storytelling in business

  • Using strategic storytelling in presentations

  • Using the Personal Story Generator and Hero’s Journey Framework

  • Working with story files

  • Finding your personal stories

  • Capturing business stories

  • Learning storytelling tips

About your teachers:

Andy Offutt Irwin is one of the most sought-after performing storytellers in the United States. Andy is a perennial favorite of the Teller-in-Residence Program at the International Storytelling Center. He has been a Featured Teller at the National Storytelling Festival nine times. Andy’s numerous awards include Storytelling World Awards in 2015, the 2013 National Storytelling Network’s ORACLE Circle of Excellence Award, and the 2001 Sammy Clark Award for Exemplary Teaching and Service from Emory University.

Kelly Vandever is a leadership and communications expert. She helps leaders and organizations thrive in today’s attention-deficit, entertain-me-now, wait-while-I-post-that-on-Facebook, world. Kelly is also a past President of the National Speakers Association, Georgia Chapter.

Enjoy over 60 minutes of high-quality HD content in the “Uniquely Engaging” TM Bigger Brains Teacher/Learner style. You can also download a handout with storytelling exercises and a reference guide.

Who this course is for:

  • Business Professionals

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