Strategic Foresight for Brands: Plan for Future Success
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Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
Strategic foresight is the process of gathering and analyzing market trends to then anticipate and plan for potential business outcomes. Rich Radka has been ensuring the future success of global brands like Amazon, Microsoft, Sony, Allianz, and more.
In this online course, Rich teaches you how to research credible futures for your own product or service. Discover how to develop a strategic and reliable roadmap to guide you through business decision-making with confidence.
Begin by getting to know Rich Radka and his professional background. He shares how his experience led him to help businesses anticipate the future, as well as his sources of inspiration that helped him along the way.
Next, Rich gives you an overview of what strategic foresight is, before laying out business priorities. Learn how to analyze the market’s current situation, and identify emerging signals that can define the future.
Rich then teaches you how to analyze the data you collected, and how to synthesize it into valuable new ideas. Discover how to create speculations that turn raw information into ways to anticipate the future.
Based on all the data and insight you’ve developed so far, define three potential strategies for your brand, and imagine scenarios for each of them so that you can select the best one for your business.
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