Strategy and Creativity to Design Brand Names
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Learn professional methodology to create distinctive and memorable brand names
Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.
You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.
You will begin knowing the trajectory and the influences of Ignasi Fontvila.
Next, Ignasi will teach you to analyze the different elements of the brand’s identity and its importance.
Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.
Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the elaboration of the concept board and the creative strategy.
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