Technical SEO course with Bastian Grimm

Who is this сourse for?

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.

What you’ll learn

Take your technical SEO knowledge to new heights with this completely FREE course from Semrush, covering crawling and indexation, HTTP response codes, international SEO and more.

Introduction to internal linking and accessibility of content

Prioritization and relevancy

Seasonality, link hubs, multiple linking, nofollow

XML sitemaps

Introduction to crawl budget optimization

The crawler landscape

User-Agents / Reverse-DNS

Robots.txt

Robots Meta tags

Canonical tags

Strategic crawl management

Faceted Navigation / PRG

Pagination

X-robots header

Introduction to HTTP header fields & response codes

3XX: redirects (301 vs. 302, redirect chains)

4XX: client-side error handling (404 vs. 410, etc.)

5XX: server-side error handling and maintenance (incl. retry-after header)

Intro to log file auditing

Log file auditing tools & their differences

Log file auditing reports

Overlaying crawl & log file data for better results

Introduction and multi-/international domain setups

Geo redirects & CDNs

Hreflang setup

Intro to web performance optimization, Metrics / Measurements / Tools

Site Speed Basics: Client-side

Site Speed Basics: Server-side

HTTPS, SSL, and HTTP/2

Advanced site speed optimization: images, custom fonts, CRP

Structured Data / schema.org

Accelerated Mobile Pages

JavaScript SEO Basics

Google’s Mobile First Indexing Intro