Technology in Customer Relationship Management

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Certificate

Paid

Language

Level

Intermediate

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Free

Last updated on June 20, 2026 4:56 pm

Get grounded in CRM and understand how the Internet has changed how companies manage their customer relationships. No registration or subscription fees charged.

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With the advent of modern technology and the advancement of the Internet, customer relationship management (CRM) has been streamlined into many CRM processes. These processes have led to improved capture and understanding of customers’ needs. This course will give you a quick insight into how Internet-based CRM operates, including its strategies and components. You will also be shown how businesses can implement global CRM (GCRM) successfully.

What You Will Learn In This Free Course

  • Recall the basic components of elect…
  • Describe the basic architecture of a…
  • Paraphrase the importance of data wa…
  • State the major classification of da…
  • Recall the basic components of electronic customer relationship management
  • Describe the basic architecture of a typical data warehouse
  • Paraphrase the importance of data warehouses in customer relationship management
  • State the major classification of data mining tasks in electronic CRM
  • Explain the key modules of a customer relationship management platform
  • Identify the stages in implementing a CRM strategy
  • Discuss the impact of cultural diversity in customer relationship management implementation
  • Summarise the importance of global account management to companies with multinational customers
  • Electronic Customer Relationship Management

    This module, Electronic Customer Relationship Management, discusses the structure and strategies of electronic customer relationship management, including the key modules of eCRM.

    Implementation of CRM

    In this module, Implementation of CRM, you will learn about how customer relationship management (CRM) is implemented in contact centres and on a global market, including how cultural diversity impacts CRM implementation.

    Course assessment

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