The Art of Pricing
Learn the art of pricing and increase profits by 25-35%! This course covers pricing strategies, positioning, psychology, and differentiation. Perfect for SME owners, corporate professionals, management students, and start-up owners. Happy learning!
What you’ll learn
- 3 Steps in Pricing
- 4 Different Price Positioning Strategies
- The Psychology behind Pricing
- Relationship Pricing and Profit
- Different Types of Pricing
- Maximizing Profit through Price Differentiation
The Art of Pricing – A Complete Guide to Pricing!!
Do you know that 90% of the managerial time goes towards increasing volumes and cutting down cost , ignoring the most important variable governing profit i.e pricing. Research shows that a sound pricing strategy can increase the profits by a whopping 25-35 % in this era of cut throat competition. It is time to take a long look at the most important variable that governs profit -Pricing!!
The academia has largely failed in presenting the concept of in a simple and a understandable manner. This course aims to address this gap by presenting the core concepts of pricing including – the steps involved in pricing, the price positioning strategies, behavioral pricing, types of pricing and price differentiation in an easily digestible form with real world examples.
At the end of this course you will be able to understand the pricing strategy behind any business, to observe the gaps in pricing and come up with appropriate solutions to address the same. To put it in simple terms, you will acquire the art of pricing!!
“Learn Something as a science so that you can practice it as an art”
It’s time to acquire the art of pricing!!
Happy Learning!!
Who this course is for:
- SME Owners
- Corporate Professionals
- Management Students
- Start Up – Owners
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