The Nuts and Bolts of Public Relations
Learn how to create effective PR collateral, including press releases and media contact lists, to tell your company’s story. Build relationships with journalists and explore working with social media influencers for your communication goals.
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company’s mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.
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