Typography and Branding: Design an Iconic Logo
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Learn to conceptualize and design a logo from scratch
Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.
Start by getting to know Quique Ollervides, his work, and his influences.
Next, learn how to look for references to help you hand draw and vectorize your own logo, either designing a font from scratch or modifying an existing one to achieve the look you want.
Then, discover different ways to arrange the elements in your logo, creating horizontal, vertical, and square layouts suitable for the most popular formats today.
Finish by learning how to choose a font and a color palette to design a captivating imagotype that can either stand alone or complement your logo.
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