Understanding Fashion: From Business to Culture
Discover the business of fashion and understand the cultural impact of the fashion industry with Institut Français de la Mode.
Who is the course for?
Whether you are passionate about fashion and interested in making a career in this field, or are a marketing student intrigued by consumer culture or indeed an experienced fashion professional looking to deepen your knowledge, this course is designed for you. Anyone looking to deepen and specialise their knowledge of the fashion industry will benefit greatly from the leanings on this course.
This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.
This course is supported by DEFI.
What will you achieve?
By the end of the course, you‘ll be able to…
Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field
Identify the creative models of the different fashion houses and their conception of time
Explore the trends diffusion models
Interpret a fashion silhouette
Explain the construction of consumer behaviour