Use SEO and WordPress to Attract Free Traffic from Google

In this free online course you will learn how to build a WordPress website that brings in visitors using SEO (search engine optimisation). Start the course and master the latest techniques for free, high quality traffic by getting the best out of your hosting providors, keywords and google rankings. Learn from an instructor who has been building and optimising WordPress websites since 2004.

What You Will Learn In This Free Course

About this Course

This module explains the advantages of SEO (Search Engine Optimisation) for generating free traffic. Learn about what’s possible with free traffic, and find out what you will be learning and doing in this course.

What Will Your Website be About?

In this module you will learn about evergreen niches, primary niches, secondary niches and sub-niches; Module

Building the Site Framework

In this module you will build your website using best practices and create a good foundation for adding search engine optimised content.; Module

Ranking Your Content – What You Need to Know

This module explains Google’s ranking factors and what determines which websites and content rank on Page 1 of the search results. Learn about ‘RankBrain’, ‘user experience’m and understand what Google wants. Fortunately, SEO is a level playing field and the old ranking ‘tricks’ no longer work. This is good news for anyone creating a new website with the intention of attracting free traffic from the search engines.

Creating Good Content

In this module you will learn how to create the kind of content that Google and the other search engines ‘like’.; Module

Optimising the Content

This module shows you how to use best SEO practices to optimise your website content; Module

How to Structure Your Website for Best Results

Website structure plays an important part in attracting free traffic from the search engines and this module covers everything you need to know on this subject; Module

Social Signals and Backlinks

In this module you will learn what Social Signals are and how to create and build up Social Signals for your WordPress website. You will also learn how to get ‘backlinks’ (incoming links from other relevant websites).

Using Video as Part of Your SEO Strategy

Video can be a powerful medium for free Google traffic. In this module you will learn about ranking videos on page 1 of the Google search results, using YouTube (which is owned by Google); Module

Course assessment