User Journeys and Personas for Digital Marketing
Understand and develop user personas and user journey maps to create highly effective digital marketing with this online course from The Open University and Target Internet.
Who is the course for?
This course is designed for anyone who would like to increase their awareness and understanding of digital marketing. You don’t need any prior digital marketing knowledge, although any work experience will help contextualise and enhance your learning.
What topics will you cover?
What are personas in digital marketing?
Developing personas for digital marketing
Using and refining personas
What are user journey maps in digital marketing?
User journey mapping for digital marketing
Using user journey maps to create best practice digital marketing
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