Using Data in the Tourism Industry
Find out how data analytics can help improve the success of SMEs in the travel and tourism industry with this online course from Edinburgh Napier University.
Who is the course for?
This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.
What topics will you cover?
Week 1: The importance of data to your business
Week 2: Using data to make your business more robust
Week 3: How to improve business productivity through data
Week 4: Tools to help you make the most of your data
Week 5: Data beyond your own business – data collaboration