UX Research

Description

Understanding user behaviors, attitudes, and motivations is key to designing seamless experiences across multiple customer touch points. And we all want to create “intuitive” and “delightful” experiences. These are easy words to say, but in reality, it is very difficult to design an intuitive and fun product. I’ll teach you what we mean by intuitive and fun experiences and the importance of conducting user experience research. In this course, you will learn when to conduct user experience research and how that research fits into the product development timeline. We’ll also cover user experience research techniques, and when is the best time to implement each approach. During the course we will together conduct research on a virtual application using easy and intuitive techniques that anyone can do.

We will also learn to analyze user experience research, and this includes how to conduct research with users and analyze data to improve user experience on websites, mobile apps, and more. You will learn how to analyze web metrics using analytics software. Next, you will explore the difference between quantitative and qualitative research methods and how each is used for greater user understanding. We will also study the competitors and analyze all their strengths and weaknesses SWOT. You will learn how to visualize customer mental models using card order, character creation, and customer journey maps. Finally, you will discover how to test and evaluate the usability of products and services based on interface design principles and usability criteria.

Upon completion of this course, you will have a basic knowledge of user experience research methods and data analysis techniques to improve user experience and a broader understanding of this important and essential stage in the design journey of any successful product.

Required Software: None required, but the apps discussed and recommended in the course include Google Analytics, Optimizely and Hotjar.

What you’ll learn

Introduce user experience research and understand its importance and key role in designing distinct products.

What are the joyful and enjoyable experiences and their relationship to successful product development?

Designing the Right Thing vs. Designing the Thing Right

Analyzing the project and business model and knowing the client’s needs through interviews with officials and stakeholders.

Study and analyze competitors in the market.

Study and analysis of potential clients.

Learn usability assessment using the Nelson Principles.

User interviews, questionnaires, brainstorming groups and other user study methods.

Different types of studies such as card arrangement, tree tests, eye movement follow-up, usability testing, and others.

Analyze the results of user experience research and present its results in a clear report

Many tools and help sites

different case studies