Value Proposition Design – Ideas to Commercial Success 2022
Learn how to develop compelling value propositions that meet customer needs and desires with Value Proposition Design. This course is ideal for product managers, marketers, and entrepreneurs looking to create successful products and services. Gain insights into customer interviewing techniques and master the process of designing and testing value propositions. Discover the importance of a strong value proposition in marketing messaging and differentiate yourself from competitors. Enhance your skills in product-market fit, pain-gain analysis, and customer insights. Perfect for professionals in various roles such as project managers, software developers, and business analysts.
What you’ll learn
- Journey of idea to commercially successful products or solutions
- Develop a value proposition using the value prop canvas framework.
- Fundamental personas & user stories.
- Customer interviewing techniques
VALUE PROPOSITION DESIGN
DECIPHER VALUE & DESIGN PRODUCTS & SERVICES THAT CUSTOMERS ABSOLUTELY ADORE
Master the practice of designing compelling value propositions that deliver on customer needs, wants & desires.
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The course will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.
A business’s value proposition is arguably the most important element of its overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
What will you Learn?
Journey of idea to commercially successful products or solutions.
Develop a value proposition using the value prop canvas framework.
Fundamental personas & user stories.
Customer interviewing techniques
Top skills you will learn
Product – Market Fit
Pain Gain Analysis
Business Model Canvas
Customer Insights
Ideal For
Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs
Who this course is for:
- Product Managers
- Project Managers
- Program Managers
- Q/A Managers
- Managers
- Solutions Architect
- Software Developers
- Marketing Professionals
- Sales Professionals
- UI-UX designers
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