Viral Marketing and How to Craft Contagious Content
Learn the secrets behind viral marketing and how to make your ideas, brands, or products catch on. Discover effective strategies to create shareable content and increase your influence using social networks. Craft contagious messages and get any product or idea to become popular.
Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
User Reviews
Be the first to review “Viral Marketing and How to Craft Contagious Content”
You must be logged in to post a review.
There are no reviews yet.