WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

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Last updated on June 17, 2026 7:31 am
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Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

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    WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
    WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
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