Beauty Decoded – Business, Marketing & Strategy Course
Hone your marketing skills and understand how to handle current and developing challenges and implement successful strategies within the global beauty business.
Who is the course for?
This course is suited for early career professionals looking to support the strategy of leaders in the modern beauty industry.
It’s also suited to more advanced career professionals looking to broaden their understanding of the global beauty industry, as well as entrepreneurs looking to build beauty brands.
What topics will you cover?
Global Business Development
Strategic Thinking
Product Development and Marketing
Supply Chain Management and Inventory Optimization
What will you achieve?
By the end of the course, you‘ll be able to…
Apply integrated business and marketing strategies to building a global beauty business
Compare different perspectives of marketing best practices across geographies
Identify critical information for business and marketing decision-making
Develop problem solving skills for handling challenges in a global beauty business
Assess the impact of socio-economic disruption on the global beauty industry (pandemic, climate change, etc)
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